Sorry - it's no secret

Forget keywords

Forget expensive SEO companies

Avoid like the plague offers to 'rank you on Google first page.

Simply write good, fresh content and avoid one or two traps, such as duplicate content and you are ready to go

is this true? here is what Google says about recent changes to the way it ranks pages

This update is designed to reduce rankings for low-quality sites - sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites - sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

 

Google's content advice

? Would you trust the information presented in this article?
? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
? Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
? Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
? Does the article provide original content or information, original reporting, original research, or original analysis?
? Does the page provide substantial value when compared to other pages in search results?
? Was the article edited well, or does it appear sloppy or hastily produced?
? Does this article provide a complete or comprehensive description of the topic?
? Does this article contain insightful analysis or interesting information that is beyond obvious?
? Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
? Does this article have an excessive amount of ads that distract from or interfere with the main content?
? Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
Make sure you add high quality, fresh content to your site and review old content with the above questions in mind. Work on improving old pages, as well as adding new pages.

 

Now with Recetera CMS you are in control of the content and of your page rankings